Facebook offers a diverse level of targeting options. These options help laser-target your intended market and ensure an ROI. You can apply various filters to only display ads to your ideal audience.

Here are the filters available to target specific audiences:

• Demographics: Target ads based on gender, age, education, workplace, job titles, and more.
• Locations: You can target people in your preferred district, region, or suburb. You can even target people in a radius around your neighborhood.
• Interests: Reach the right audience for your services based on their hobbies, activities, and the pages they liked.
• Behaviors: Tap into Facebook users’ recent purchasing behaviors, intent, device usage, and more to further refine those who see your ads.
• Custom Audiences: Target past website visitors and people who have engaged with you or your content.

With Facebook’s Core Audience Targeting options, exposure to the right customers, investors, business owners, and more is within your reach.

Meta's ad manager allows you to test different versions of your ad so you can see what works best. You can use this fantastic method to experiment with your ad elements such as:

• Ad formats (Carousel, Canvas Ads, etc.)
• Headlines
• Images
• Body copy
• Call-to-actions and more.

Apart from this, you can also test other essential variables such as different audience types and ad placements to determine who your best market is and where they hang out.

Making use of A/B tests will help to reduce spending advertising dollars on ads that aren’t performing. On top of this, these tests determine advertisements that are delivering results. And with that information in your hands, you can scale up spending on these ads to ensure you make the most of them.

With almost everyone on the platform, Facebook is the place to get noticed. It’s not enough to create high-quality content or promotions on your website and expect traffic. You’d also want people to know about it through advertising to be able to generate leads.

Yes, advertising using Google AdWords is one option. But these ads are only based on keyword searches or browsing history.

Facebook is about the individual and the data about them. Facebook prides itself on bringing personalized ads to a whole new level. Ads on Facebook amplify your reach to an ever-increasing and engaged audience.

Advertising on Facebook allows your content to rise above the rest. To elaborate, your ads reach more users’ newsfeeds. Even superseding the performance of free posts made on pages with thousands of fans.

Note – This reach does depend on the quality and relevance of your ad to its audience. Facebook’s algorithms affect the deliverability of advertisements in news-feeds based on their relevancy score.

Facebook advertising also goes well with Instagram advertising. Advertisers of any size can add Instagram ads to Facebook ads campaign through Meta Ad Manager. It’s as simple as ticking the “Instagram” box under the ad set’s placement section. Like hitting two birds with one stone!

Using the right fine-tuning techniques available on Facebook, results happen. You can ensure your brand captures the attention of your prospects.

Remarketing is a powerful way of growing leads for your business. It enables you to show your ads to people who have visited your website or given you their email address. Facebook remarketing ads work by following your leads on Facebook, Instagram, and also the web.

Reports have shown that remarketing is vital to keep your brand and offerings in your prospects’ minds after their first visit to your site. These ads give them the option to “pull the trigger” and get in touch with you.

When a user visits your site, he/she will be “cookied” or tagged. A Meta Pixel is a code you place on your website to enable this. When a person accesses a page on your website, your ads can follow that “cookied” user and show up on his/her Facebook news-feed.

With this, you can measure, optimize, and build audiences for your advertising campaigns.

For a practical remarketing strategy, building a Custom Audience List is the way to go. Custom Audiences allow you to serve personalized ads to a list of contacts you’ve already acquired. Either with their email addresses, phone numbers, or even Facebook user IDs.

To generate a broader audience, you can have Facebook find more people with traits and interests like those who are on your Facebook Pixel. This type of remarketing tactic on Facebook is a Lookalike Audience. You can create Lookalike Audience once your pixel tracks at least 100 contacts. The more conversion data your pixel gathers, the more accurate your Lookalike Audience will get.

You’ll also be able to reduce costs by taking advantage of the traffic that’s already coming to your website. Instead of trying to target new customers, you can aim to focus on repeat visitors to your site. These types of ads are usually much cheaper.

There’s no reason for you not to rely on Facebook as your website’s primary traffic source. Its giant user base matched with its integrated targeting options makes it the perfect ad platform. It allows your ads to go beyond the walls of Facebook and drive traffic to your website or landing page.

Facebook’s ever-growing popularity makes it an essential platform for every business to plunge into. An instant increase in traffic is now possible thanks to Facebook advertising. Facebook, the king of social networks, is without a doubt a surefire way to spike your website traffic!